5 High-Paying Careers in the Marketing Field

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5 of the Most Lucrative Marketing Careers

Chief Marketing Officer
Marketing Manager
Public Relations Manager
Sales Director
Market Research Analyst

There are several high-paying careers in the marketing field for aspiring marketers to choose from. This is a fairly lucrative field by nature. Marketers often have higher salaries relative to other professionals. Anyone hoping to make good money should consider these marketing careers.

1. Chief Marketing Officer

Chief marketing officer is the highest marketing position one can reach. They commonly make six-figure salaries. Not every company has one, but they are often one of the most important members of an executive team. These professionals direct all marketing activity for a company. They oversee the entire marketing department and all managers and employees working within. direct their organization’s overall marketing strategy. To direct their organization’s overall marketing strategy, they work with:

the organization’s marketing department
any outside marketing or advertising firms
other members of the executive team.

2. Marketing Manager

Marketing manager positions are highly sought-after in most organizations. There’s strong competition for these jobs. One only needs a bachelor’s degree to seek this position, although some companies may want to see a master’s degree. Experience and a track record of success are also usually required. These managers are responsible for overseeing a team of marketing professionals. They plan marketing campaigns to generate interest in a product or service. They are among the highest-paid of all managers.

3. Public Relations Manager

Public relations managers are a specific type of marketing professional who focus on the relationship a company has with its customers and the general public. They commonly:

draft and distribute press releases
interact with the public and the press on behalf of the company
work to improve the public image of a company
perform damage control when something goes wrong, among other tasks

These professionals make an average six-figure salary annually. This is one of the top high-paying careers in the marketing field.

4. Sales Director

The director of sales is responsible for directing an organization’s sales team. This often includes:

setting sales targets
directing sales strategies
monitoring the team’s progress

Sales professionals often have more direct interaction with customers than other marketers. They are the ones who go out and make sales pitches to the people and groups most likely to be interested in what a company has to offer. Sales agents are often eligible to collect commissions on sales they make. Even agents who are not managers or directors can command very high salaries if they are successful in their job and earn a lot in commissions.

5. Market Research Analyst

Someone who prefers data and analysis over crafting marketing plans might consider a role as a market research analyst. These professionals conduct market research to determine whether there is a market for a particular product or service. They also help determine the target audience. According to the Bureau of Labor Statistics, the job outlook for this position sits at a projected 20 percent growth through 2028. They also make an average of over $60,000 per year. Related Resource: Top 10 Highest Paying Master’s Degrees Marketing professionals of all varieties will be needed as organizations continue to seek stronger bonds with customers and generate more profits. If you’re interested in a lucrative career and enjoy creating promotional strategies, consider these high-paying careers in the marketing field.

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